Rockaway and nal polish in matching reds and blues
Share on Facebook
Share on Twitter
Share on LinkedIn

I’ve subliminally programmed myself to buy nail polish in colours that match the Rockaway book cover. I didn’t realise until they arrived.

This reminded me of a cool corporate gift we had when I worked at Vodafone.

Our industry analyst conference a highlight of the influencer programme. Each guest would be given a modest goody bag. It contained nothing lavish – generally something cheap and practical that could be imprinted with the company brand. A water bottle or a pen, maybe.

That modest offering was nothing like the BAFTA goody bag I was once given, which contained a luxurious Frank Usher satin shawl and a gold-nibbed Parker pen.

One year, the Vodafone consumer business had commissioned a nail polish in the exact Pantone red used for the company branding. Reference number 485 for the design geeks among you. I just had to have one!

And when it came to the analyst goody bags, it was a no brainer to put them in.

The idea went down a storm. Some guests could not wait to adorn their own nails with it, and others were planning to pass their gift on to family or friends.

Promotional merchandise is something I love to play with in my books. It has been great fun to invent branded confectionery and cocktails, along with the more traditional territory of badges and T-shirts.

And as for Bob, the IT geek’s merchandise sideline? Well, you’ll have to check out the books to find out.

Leave a Reply

Your email address will not be published.

20 + 1 =